Martin Poyner is a trusted business consultant and producer to the commercial and music video production industry, with two decades’ experience across executive production internationally and trade association management at the APA and CFPE.

Services cover (but are not limited to) guidance for production, animation and VFX companies, agencies and brands on film contract negotiation, executive production, operations management and dedicated specialist support to legal teams. He works on a rolling long-term basis or as flexible and ad hoc as required.

  • “Martin is a rare gem – the tough negotiator you want to have on your side, but an incredibly kind and warm person at the same time. Having him on board puts my mind at ease.“

    Marta Bobić / Managing Director @ Canada

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    "Martin is an integral part of my process, reviewing and providing support on all contracts & agreements with extraordinary attention to detail and an ability to multi-task. Absolute pleasure, reliable and trusted source of legal advice on commercials and video productions. Thank you!"

    Hannah Bellil / Global Head of Stink Rising & Music Videos @ Stink Films

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    "Martin supersedes all expectations with his willingness to help others along with his expertise and knowledge on all things within the advertising industry mechanism. Beyond this Martin is a team player and a considerate one at that, I have worked with Martin for a number of years now and he has never let me down."

    Mia Powell / Head of Business and Strategy @ Prettybird

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    "I’ve known and worked with Martin for over a decade and can honestly say that he’s one of the most dedicated, conscientious, fair and trustworthy people I’ve come across in the industry, and I wouldn’t hesitate to recommend him as an excellent legal sounding board and business affairs consultant. He will always go the extra mile to ensure that any matter is dealt with thoroughly, and has a very pleasant demeanour in his dealings with people. Highly recommended!"

    Sasha Nixon / Founder & Executive Producer @ Forever

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    "Martin is always there with sage advice on the trickiest of jobs and willing to go above and beyond. A true asset in production."

    Daniella Manca / Head of Music & Content @ Caviar [now Executive Producer @ new-land]

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    "Martin worked with me as manager of the CFP-E (Commercial Film Producers of Europe), a Federation of over 20 member countries. His professional performance, knowledge and pro-activity in having things done impressed me. I believe the CFP-E has become a greater organization because he manages to come up with pragmatic and ‘spot on’ ideas as well as help with their realization. I would work with Martin on any project again!"

    Indre Petrukaitiene / Managing Director @ Grandma & Lithuanian Advertising Producers Association board member

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    "Martin is a legend, always and forever"

    Juliette Larthe / Partner & Executive Producer @ Prettybird

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    "Martin is a fountain of knowledge, and an almost daily life saver and valuable resource for all of us at Somesuch! Couldn’t speak more highly of him."

    Zoë Hibbard / Head of Business & Legal Affairs @ Somesuch [now Director, Legal (Asia-Pacific) @ Media.Monks]

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    "Martin provides an informed and incisive input regarding all matters that are business affairs and contract related queries on commercials and content production. I have dealt with him for many years & know that a lot of high profile clients rely on his advice regularly."

    Mark Good / Director @ Tysers Insurance Brokers

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    “Martin was a fantastic resource for business and legal affairs advice. We regularly sought his guidance when working through alternative contracts to the APA ones, both in Commercials & Music Videos. His advice surrounding Covid and the challenges that poses was so helpful. He’s always so calm and thorough, taking the time to explain complex legal terms in an understandable way.”

    Ella More O'Ferrall / Head of Production @ Partizan Ltd

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    “Martin is thorough, diligent and ever the professional! He's great to work with and very experienced with dealing with production contracts.“

    Vanessa Suri / Finance Director @ Pulse Films Ltd

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